Social Media Campaign Plan

Objective 1:
Campaign involves a Facebook page based on a theme and defined communication objectives - the type of business or community page you wish to develop and describes your social media presence, your venture's name and mission.

For my Social Media Campaign, I will be taking over a Facebook page that was originally created by one of my best friends. She currently lives in Salt Lake City and is also in college. She created the page to sell customized handmade signs and décor! The name of her business is The White Oak. The mission is to make a profit by selling the décor. However, she has been insanely busy with work, school, and her personal life since starting The White Oak. She hasn't had time to build the social media aspect of this business as well as she'd like to! The goal is to have a heavy social media presence that is current, classy, and a little bit sassy. She has eagerly agreed to let me use her account to post and make changes as long as she is able to approve the changes. Below are a few examples of the products she is selling-

 

Objective 2:
Your campaign plan posted on your blog includes a minimum of three market personas, people-types you want to target for successful clicking.

Market personas/people types-
1. Middle-aged women (moms who are looking for home décor)
2. College age/young women in their 20's (décor for dorm or first apartment)
3. Husbands looking for gifts for their wives
4. Newly-weds who are decorating their home
5. People who need customized gifts for baby showers, weddings, etc.

Objective 3:
Your campaign plan posted on your blog explains your tactics; how you will reach your audience, including cross-promotion on other social media channels, and how you will make your page compelling.

The plan is to create an Etsy store as well as an Instagram profile for the business. The Etsy store will help to organize orders and display the options for purchase much more efficiently. The Instagram profile will reach a younger audience and create an additional platform for advertisement. To make the page compelling, photos will be posted of the décor in actual homes! There will also be giveaways to keep the page exciting and active.